Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Review

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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Feature

A set of 10 specific marketing strategies to answer the customer's cry for help in a pressure-packed buying and selling environment. The authors explain how information technology can simplify rather than complicate matters, and simultaneously build brand loyalty and competitive advantage.

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Porsche 944 and 968 (1981-1995 (Ultimate Buyers' Guide)

Porsche 944 and 968 (1981-1995 (Ultimate Buyers' Guide) Review

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Porsche 944 and 968 (1981-1995 (Ultimate Buyers' Guide) Feature

From the moment the 944 made its debut in the of Autumn 1981, it was an instant success. The second generation 968 continued an almost constant evolution. When production ceased in 1995, combined 944/968 production totaled some 188,000, making them – at the time – Porsche's most successful model family ever. The secret of that success is a unique combination of vibrant performance with everyday practicality. This Ultimate Buyers' Guide introduces all the 944 and 968 model types, describing the technical specifications, vehicle identification data, performance, colors and options. Using color photography of the cars and many actual problem areas, we introduce each model and what to look for when choosing and buying a used example.

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Edward Turner: The Man Behind the Motorcycles

Edward Turner: The Man Behind the Motorcycles Review

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Edward Turner: The Man Behind the Motorcycles Feature

For the first time the life of Edward Turner, one of Britain’s most talented motorcycle designers, is revealed in full, so this is much more than just another book about Triumph motorcycles. Although seen by many as an irascible man who ran a very tight ship, it is an inescapable fact that his was a highly profitable company. His hugely successful sales campaign after World War 2 stunned America’s own manufacturers and had long lasting repercussions on their own home market. As Bert Hopwood once said to the author, Turner was an inventive genius who had the flair for pleasing shapes and an uncanny ability to perceive what the buying public would readily accept, to produce it at the right price. No one will deny the impact made at the annual Motor Cycle Show by his aerial Square Four in 1931, his superbly-styled single cylinder Tiger models in 1936, and his revolutionary Speed Twin that dominated the Show in 1937. Even more was to follow with his post-war Thunderbird and Bonneville twins.

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Automobile May 2010 Porsche 918 Spyder on Cover, Mercedes E-Class Cabriolet, 2011 Jaguar XJ, Hyundai Sonata, Audi A8, Infiniti M, Lotus Evora, Ferrari 599, History of the Land Rover, 1966 Imperial Crown Convertible

Automobile May 2010 Porsche 918 Spyder on Cover, Mercedes E-Class Cabriolet, 2011 Jaguar XJ, Hyundai Sonata, Audi A8, Infiniti M, Lotus Evora, Ferrari 599, History of the Land Rover, 1966 Imperial Crown Convertible Review

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Automobile May 2010 Porsche 918 Spyder on Cover, Mercedes E-Class Cabriolet, 2011 Jaguar XJ, Hyundai Sonata, Audi A8, Infiniti M, Lotus Evora, Ferrari 599, History of the Land Rover, 1966 Imperial Crown Convertible Feature

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VW Golf Five Generations of Fun

VW Golf Five Generations of Fun Review

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VW Golf Five Generations of Fun Feature

The combination of model history, coupled with hot hatch performance, all comprehensively illustrated through major photo shoots and detailed pictures, make this the complete guide to the five Golf generations. With all models, including Golf spin-offs, assessed, enthusiast-driving opinions shared and marketing policy discussed, this book is a unique hot Golfology!

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Original VW Bus (Original Series)

Original VW Bus (Original Series) Review

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Original VW Bus (Original Series) Feature

A comprehensive guide to original factory specification and equipment of VW Split-screen and Bay-window transporters. 265 photographs of 25 vehicles from Germany, the UK and the USA illustrate not only the people carriers but the many variations panel van, pick-up truck, double-cab pick-up and highroof panel van.

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Dune Buggy Handbook: The A-Z of VW-Based Buggies Since 1964 (Reference)

Dune Buggy Handbook: The A-Z of VW-Based Buggies Since 1964 (Reference) Review

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Dune Buggy Handbook: The A-Z of VW-Based Buggies Since 1964 (Reference) Feature

A complete A-Z guide to American and British Volkswagen-based Dune Beach Buggies for all VW enthusiasts. Over 100 individual makes of buggy are described and pictured, with each entry providing a model description, identification tips and historical information.

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