Wednesday, September 7, 2011

Blue and Orange

Blue and Orange Review


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Blue and Orange Feature

BLUE & ORANGE by Michael Cotton is the story of Gulf Oil and a history of motor racing sponsorship that stretches back to the 1930s. This large format 196 page full colour book from Coterie Press focuses on the drivers, the cars and the events associated with the Pittsburgh company and their famous logo through the best part of 70 years.

The story begins with Harry Miller's Indy 500 challenger which, in 1937 was a hugely innovative mid-engined single-seater that boasted nothing less than four-wheel drive and disc brakes!

In 1966 Gulf Oil vice-president Grady Davis bought himself a Ford GT40 and formed a lasting friendship with John Wyer, the race car constructor based in Slough. This meeting would turn into a full-scale racing partnership that lasted nine eventful years. It was perhaps, the most successful commercial partnership there has ever been in endurance racing, the Gulf Ford GT40s winning the 24-Hours of Le Mans in 1968 & 1969, followed by two more successful seasons, now representing the Porsche factory. This was truly the golden era of sports car racing.

Pedro Rodriguez and Jo Siffert established new speed records everywhere they raced the Gulf Porsche 917s, and their exploits at Le Mans, Spa, the Nurburgring and Daytona are now legendary. Steve McQueen's film 'Le MANS' gave the Gulf Porsche 917 an iconic status, and a chapter in BLUE & ORANGE features photographs and stories of McQueen, never seen before.

Gulf went on to win the 24-Hours of Le Mans again in 1975, sponsoring the Mirage Ford driven by Jacky Ickx and Derek Bell, and returned to Le Mans with Derek in 1994 when he drove a Kremer Porsche K8 to fifth place.

In the late 60’s and early 70’s Gulf had a hugely successful partnership with Bruce McLaren in the fields of Can-Am, Indy cars and Formula One. This liaison produced numerous victories and championships before in 1995 Gulf Oil returned to a racing partnership with McLaren, and the privately owned team of Ray Bellm and l'Oreal chief executive Lindsay Owen-Jones. The team ran in the BPR Global Endurance Championship and were once again successful, with Bellm winning the championship in 1996.

In their centenary year, Gulf Oil sponsored an Audi R8 in which Stefan Johansson won the Le Mans Endurance Series. The story of this campaign is the final chapter in a beautifully illustrated book BLUE & ORANGE.


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Tuesday, September 6, 2011

IF Communication Design Award 2004 (iF yearbook communication) (German and English Edition)

IF Communication Design Award 2004 (iF yearbook communication) (German and English Edition) Review


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IF Communication Design Award 2004 (iF yearbook communication) (German and English Edition) Feature

Bringing the same keen critical eye to communication design that it has to product design, iF launches its new Communication Design Award annual for 2004. Covering the categories of digital media, print media, crossmedia, concepts, and the quixotic "too good to be true," iF Communication Design Award supplements 214 award-winning entries with over 1000 color images, jury comments, an analysis of trends and developments in this dynamic sector, and a directory of designers, suppliers, and providers, making this a book of inestimable value for anyone in the design and media businesses.


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Sunday, September 4, 2011

New Car Buying Guide 2005-2006

New Car Buying Guide 2005-2006 Review


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New Car Buying Guide 2005-2006 Feature

Consumer Reports is the definitive authority on unbiased automotive ratings. As stated in USA Today, "more than 40% of car shoppers use Consumer Reports for information....That makes Consumer Reports the biggest single source of information car buyers use."
This latest edition of the New Car Buying Guide provides information on more than 210 new car models available in the 2005 car year. This essential guide offers all the tools necessary to negotiate the best price for the best car, including:
- The most comprehensive reliability ratins avaliable, based on Consumer Reports' Annual Questionnaire
- 5 steps to getting the best price
- Profiles on more than 220 cars, SUVs, minivans, and recommended vehicles in 15 categories
- Crash-test results and key safety features
- Guide to auto information on the internet
With the largest and most sophisticated auto-test facility in the world, Consumer Reports provides readers with the information they need to make the best car buying decision.


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Saturday, September 3, 2011

Sexual repercussions

Sexual repercussions Review


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Sexual repercussions Feature

Sexual repercussions is about two best friends Porsche and Simone who has been friends since Grade school. The two girls have a lot in common, including Antoine Weathers, captain of the football team. Simone is caught in the arms of her best friends man, without even knowing it. If life for Porsche couldn't get any worse, her father walks out on them for her mother best friend. But all three of these people have one thing in common..betrayal. Soon after Porsche father walks out on them, Porsche's mother dies of a heart attack, but she knows better, its from a broken heart. She vows to get revenge one day, seven years later.


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Thursday, September 1, 2011

Fast Women

Fast Women Review


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Fast Women Feature

In the early fifties, a hot new lineup of foreign cars arrived on the American scene -- Porsche, Jaguar, Alfa Romeo, MG, Aston-Martin -- bringing with it a new era of race car competition that would entice not only men but women. Fast Women is the story of exceptional women who competed against the best of the men, asserting themselves in the risky, macho, and highly competitive sport of auto racing. From New York to California, these fiery women burned rubber.

Among this group of daring women was lady of leisure Evelyn Mull. Mull got her start in auto racing after accompanying her husband to a race, then impulsively deciding to enter herself. She quickly became a leading driver on the amateur circuit in the late 1950s.

Unlike Evelyn, Denise McCluggage didn’t come from old money. Covering the sport for the New York Herald Tribune, she was a sportswoman with the temperament of an artist. In her Greenwich Village neighborhood, there were two rare MG-TCs on the block: hers and the one belonging to a struggling young actor named Steve McQueen. It was inevitable that the two would meet and engage in a brief romance and an even longer friendship. In 1957, Denise began rivaling Evelyn for the top spot among women drivers.

Fast Women brings to life a group of intrepid women from the beginning of the sport to its heyday in the fifties in a narrative that possesses the dramatic velocity of great fiction.


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Wednesday, August 31, 2011

Fast Women

Fast Women Review


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Fast Women Feature

In the early fifties, a hot new lineup of foreign cars arrived on the American scene -- Porsche, Jaguar, Alfa Romeo, MG, Aston-Martin -- bringing with it a new era of race car competition that would entice not only men but women. Fast Women is the story of exceptional women who competed against the best of the men, asserting themselves in the risky, macho, and highly competitive sport of auto racing. From New York to California, these fiery women burned rubber.

Among this group of daring women was lady of leisure Evelyn Mull. Mull got her start in auto racing after accompanying her husband to a race, then impulsively deciding to enter herself. She quickly became a leading driver on the amateur circuit in the late 1950s.

Unlike Evelyn, Denise McCluggage didn’t come from old money. Covering the sport for the New York Herald Tribune, she was a sportswoman with the temperament of an artist. In her Greenwich Village neighborhood, there were two rare MG-TCs on the block: hers and the one belonging to a struggling young actor named Steve McQueen. It was inevitable that the two would meet and engage in a brief romance and an even longer friendship. In 1957, Denise began rivaling Evelyn for the top spot among women drivers.

Fast Women brings to life a group of intrepid women from the beginning of the sport to its heyday in the fifties in a narrative that possesses the dramatic velocity of great fiction.


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Tuesday, August 30, 2011

EXHIBIT DESIGN: The FUTURE

EXHIBIT DESIGN: The FUTURE Review


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EXHIBIT DESIGN: The FUTURE Feature

Exhibit Design: The FUTURE is a sequel to Museum Design: The FUTURE by the same author. With essays on projects and design-build experiences from around the world with some of the finest museum designers, the book follows defining trends that will shape the future of exhibit design. With processes, methods and creative thoughts, exhibits will continually evolve in unexplored dimensions to enrich and augment learning experiences.


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Sunday, August 28, 2011

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Review


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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Feature

A set of 10 specific marketing strategies to answer the customer's cry for help in a pressure-packed buying and selling environment. The authors explain how information technology can simplify rather than complicate matters, and simultaneously build brand loyalty and competitive advantage.


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Saturday, August 27, 2011

Porsche 944 and 968 (1981-1995 (Ultimate Buyers' Guide)

Porsche 944 and 968 (1981-1995 (Ultimate Buyers' Guide) Review


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Porsche 944 and 968 (1981-1995 (Ultimate Buyers' Guide) Feature

From the moment the 944 made its debut in the of Autumn 1981, it was an instant success. The second generation 968 continued an almost constant evolution. When production ceased in 1995, combined 944/968 production totaled some 188,000, making them – at the time – Porsche's most successful model family ever. The secret of that success is a unique combination of vibrant performance with everyday practicality. This Ultimate Buyers' Guide introduces all the 944 and 968 model types, describing the technical specifications, vehicle identification data, performance, colors and options. Using color photography of the cars and many actual problem areas, we introduce each model and what to look for when choosing and buying a used example.


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Friday, August 26, 2011

Edward Turner: The Man Behind the Motorcycles

Edward Turner: The Man Behind the Motorcycles Review


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Edward Turner: The Man Behind the Motorcycles Feature

For the first time the life of Edward Turner, one of Britain’s most talented motorcycle designers, is revealed in full, so this is much more than just another book about Triumph motorcycles. Although seen by many as an irascible man who ran a very tight ship, it is an inescapable fact that his was a highly profitable company. His hugely successful sales campaign after World War 2 stunned America’s own manufacturers and had long lasting repercussions on their own home market. As Bert Hopwood once said to the author, Turner was an inventive genius who had the flair for pleasing shapes and an uncanny ability to perceive what the buying public would readily accept, to produce it at the right price. No one will deny the impact made at the annual Motor Cycle Show by his aerial Square Four in 1931, his superbly-styled single cylinder Tiger models in 1936, and his revolutionary Speed Twin that dominated the Show in 1937. Even more was to follow with his post-war Thunderbird and Bonneville twins.


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