Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Review
A set of 10 specific marketing strategies to answer the customer's cry for help in a pressure-packed buying and selling environment. The authors explain how information technology can simplify rather than complicate matters, and simultaneously build brand loyalty and competitive advantage.
The Man Behind The Brand Review
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the famous nameplates of the open road...
Included are mini-biographies of:
Buick
Chevrolet
Chrysler
Dodge
Ferrari
Ford
Harley-Davidson
Honda
Mack
Oldsmobile
Porsche
Rolls Royce
