Wordcraft: The Art of Turning Little Words into Big Business

Wordcraft: The Art of Turning Little Words into Big Business Review

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Wordcraft: The Art of Turning Little Words into Big Business Feature

In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.

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Beyond Japanese Management: The End of Modern Times? (Studies in Asia Pacific Business)

Beyond Japanese Management: The End of Modern Times? (Studies in Asia Pacific Business) Review

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Beyond Japanese Management: The End of Modern Times? (Studies in Asia Pacific Business) Feature

This book brings together original studies of the development of Japanese and - crucially - non-Japanese management in the automotive industry from around the world, including a total of nine country studies in the key production and consumption theatres North and South America, Europe and Japan. It offers new perspectives for all those concerned with the impact of new management arrangements on both employees and management alike.

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