Volkswagen: a Car for the People / Volkswagen: ein Wagen für das Volk: A Success Story / Eine Geschichte des Erfolgs Review
Volkswagen: a Car for the People / Volkswagen: ein Wagen für das Volk: A Success Story / Eine Geschichte des Erfolgs Feature
A bilingual English and German history of the Volkswagen Group written by an avid Volkswagen enthusiast and owner with past familial ties to the Volkswagen business group. The book includes a discussion of past and current Volkswagen group brands as well as the group's leading position within the contemporary automotive and vehicle industry. At the end of World War Two in May 1945, Volkswagen appeared to have a very bleak future as did its devastated German homeland. The company became a leading player in Western Germany's postwar economic recovery and now outperforms all other automotive and vehicle groups (in terms of both accumulated profits and ongoing profits) in spite of a major global economic downturn which began in 1999-2000. Read about the unique corporate culture which makes this success a reality (a culture based heavily upon engineering) - a topic of interest to Volkswagen enthusiasts in particular, automotive enthusiasts in general and to people concerned with global socioeconomics at large.
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